MORE REVENUE.
BETTER ROAS.
Bangalore’s IT-employed buyer profile is digitally active, high-income, and increasingly buying
from D2C brands — but only from brands that show up in the
right place with the right creative at the right moment. We build the
performance marketing infrastructure that turns ad spend into predictable revenue.
✓ ROAS-focused campaign structure ✓ Performance creative that converts ✓ SEO for product discoverability ✓ Weekly optimisation
ROAS
3×
Meta+Google
Weekly
D2C BRANDS WIN ON.
CREATIE AND TARGETING BOTH.
The D2C landscape in Bangalore and across India is increasingly crowded. Products alone don’t win — the brand that shows up most consistently with the best creative across the buyer’s digital journey wins. This requires performance marketing that’s connected to creative that’s connected to SEO.
The most common D2C mistake is running ads with creative that wasn’t made for performance — and wondering why CTR is low and ROAS is poor. We build creative for the platform and the moment, then run it with disciplined campaign structure and weekly optimisation.
- 📊 ROAS (Return on Ad Spend) is the only metric that matters — not impressions or clicks
- 🎨 Performance creative is not the same as brand creative — different goals, different rules
- 📍 Bangalore's tech corridor buyer profile: high-income, digitally active, brand-aware
- 🔄 Retargeting visitors who've seen your product but not bought is the highest-ROAS activity
- 📦 Product SEO — ranking for '[product category] buy online' captures zero-cost purchase intent
WHY MOST D2C BRANDS
BURN AD BUDGET WITHOUT SCALING.
ARE INVISIBLE ON GOOGLE.
These are the patterns we see in D2C campaigns we audit — from Bangalore brands to pan-India D2C launches.
“Our ROAS is below 2x and keeps declining”
Poor ROAS is almost always a creative problem, a targeting problem, or both. Brand creative used for performance ads doesn’t convert. Broad targeting burns budget on low-intent audiences.
“We’re spending on Meta but our competitor is growing faster”
Your competitor has better creative, tighter audience targeting, and a retargeting funnel. These are process advantages — not product advantages. They’re buildable.
“Our ads get clicks but the product page doesn’t convert”
A high-CTR ad sending traffic to a poorly optimised product page wastes the click. Product page CRO — image quality, reviews, price clarity, CTA — is as important as the ad.
“We tried Google Shopping but it didn’t perform”
Google Shopping requires clean product feed setup, correct bidding structure, and optimised product titles. Most D2C brands set it up and leave it — without the weekly search term hygiene that drives ROAS.
“Our creative looks great but our CTR is low”
Great-looking creative and high-CTR creative are different things. Performance creative is designed for the thumb-stop — hook frame, clear benefit, single CTA — not for a mood board.
“We don’t know which channel is actually driving sales”
Without correct attribution — UTM tagging, Meta pixel, Google Analytics 4 — you’re guessing where revenue comes from. Most D2C brands are over-crediting Meta and under-crediting SEO.
SIX THINGS WE DO
FOR D2C AND E-COMMERCE BRANDS.
Performance marketing, creative, and SEO built as one connected system — so every channel contributes to ROAS and product discoverability.
📢 Meta Ads — Performance Campaigns
Campaign structure built for ROAS — not reach. Audience targeting, creative testing, and retargeting funnels that turn browsers into buyers.
- Prospecting + retargeting funnel structure
- Lookalike audience from purchaser data
- Creative A/B testing framework (2 variants per ad set)
- Dynamic product ads for catalogue retargeting
- Weekly ROAS and CPA optimisation
🛒 Google Shopping & Search
Capture buyers searching to purchase — the highest-intent traffic available for e-commerce. Clean feed, correct bidding, weekly search term hygiene.
- Google Merchant Center setup and feed optimisation
- Shopping campaign structure by product category
- Search campaigns for brand and category keywords
- Negative keyword hygiene — weekly
- ROAS target bidding strategy setup
🎨 Performance Creative
Ad creative designed for CTR and conversion — not brand aesthetics. Every asset built with a clear hook, benefit, and CTA for the placement it’s running in.
- Thumb-stop hook frame design
- Static, carousel, and video formats
- Platform-native sizing for all placements
- Before/after and benefit-led creative
- Monthly creative refresh to prevent fatigue
🔍 Product & Category SEO
Rank organically for the searches buyers make when they’re ready to purchase — ‘[product] buy online’, ‘[category] brand India’. Zero cost per click, compounding over time.
- Product page SEO — title, description, schema
- Category page keyword structure
- Blog content for discovery-stage searches
- Internal linking from blog to product pages
- Brand search volume monitoring
📄 Landing Page & Product Page CRO
Ads drive traffic — your product page closes the sale. We audit and improve the elements that most affect conversion: images, reviews, price clarity, urgency, and CTA.
- Product image quality and sequence audit
- Review display and social proof optimisation
- Price and offer clarity
- Add-to-cart friction reduction
- Mobile checkout flow optimisation
📊 Attribution & Reporting
Monthly Visibility Pack tracking ROAS by channel, cost per acquisition, creative performance, and organic revenue contribution — so you know exactly what’s working.
- Channel ROAS breakdown (Meta, Google, Organic)
- Cost per acquisition by campaign and creative
- Creative performance ranking (CTR, conversion rate)
- Organic traffic and revenue contribution
- Next month's scaling and testing plan
D2C SKINCARE BRAND
ROAS FROM 1.4X TO 3.8X.
A Bangalore-based D2C skincare brand. Real campaign. Documented ROAS outcome.
Spending ₹1.2L/month. ROAS
at 1.4×.
A D2C skincare brand based in Bangalore — established 2 years, quality products, growing organic word-of-mouth. Running Meta ads with brand creative, spending ₹1,20,000/month. ROAS at 1.4× — not sustainable for scaling. No Google Shopping. No retargeting funnel.
Rebuilt creative. Fixed funnel. ROAS followed.
Built performance creative set (12 variants across 3 concepts). Segmented audiences: cold prospecting, warm visitors, cart abandoners, past purchasers. Added Google Shopping with clean product feed. Fixed product page CRO — added reviews, urgency badge, mobile speed fix.
WE UNDERSTAND HOW
D2C BUYERS DISCOVER AND CONVERT.
What every engagement includes
| Meta prospecting + retargeting funnel structure | ✓ |
| Performance creative set (12 variants minimum) | ✓ |
| Google Shopping campaign setup | ✓ |
| Product page CRO audit and fixes | ✓ |
| Attribution verification (UTM, pixel, GA4) | ✓ |
| Weekly ROAS and creative performance review | ✓ |
| Monthly Visibility Pack — revenue by channel | ✓ |
D2C MARKETING
QUESTIONS ANSWERED
Better ROAS. Starting with your creative and campaign structure.
Share your current ad spend, ROAS, and product category. We’ll audit your campaign structure, creative, and attribution — and tell you exactly where ROAS is leaking.