STOP PAYING FOR CLICKS
THAT NEER CONVERT.
Most businesses running Google Ads are spending correctly but targeting incorrectly. Broad keywords, no negative lists, ads pointing to a page that doesn’t convert — and a report at month-end that says “impressions are up.” We fix the structure, the targeting, and the landing alignment — so every rupee spent is working toward an actual enquiry.
✓ Free audit in 48 hrs ✓ No lock-in contracts ✓ Weekly optimisation ✓ Landing page reviewed before launch
↓38%
Day 1
Weekly
₹0
PAID SEARCH ISN'T A TAP YOU TURN ON & FORGET.
Google Ads puts your business in front of people who are actively searching for what you sell — right now, at the moment they’re ready to contact someone. That’s its real advantage over every other channel.
But it only works when the structure is clean. Most businesses running Google Ads are losing 30–60% of their budget to irrelevant searches, poor match types, and ads pointing to pages that weren’t built to convert. The campaign runs, the money leaves, and nobody knows why the leads are junk.
- 🎯 Intent targeting — appear only when buyers are actively searching
- 🚫 Negative keywords — block irrelevant traffic from day one
- 📄 Landing alignment — ads never go live without a converting page
- 📊 Weekly optimisation — not a set-and-forget campaign
How Paid Intent Works
WHY MOST GOOGLE ADS
CAMPAIGNS FAIL QUIETLY
The budget runs. The clicks happen. The leads are junk — or there aren’t enough of them. Here’s what’s actually wrong in most campaigns we inherit.
“We’re getting clicks but nobody is enquiring”
Clicks without enquiries means the landing page isn’t converting — wrong message, wrong layout, or no clear CTA. The ad does its job. The page doesn’t.
“We’re spending ₹80K/month but leads are junk”
Broad match keywords showing your ad for irrelevant searches. No negative keyword list. You’re paying for traffic that was never going to buy from you.
“Our previous agency just set it up and left it”
Google Ads needs weekly attention — bid adjustments, search term hygiene, landing tests. A campaign left alone for months is a campaign leaking money.
“We don’t know which keywords are actually converting”
Without conversion tracking set up correctly, you’re guessing. You might be pausing your best keywords and scaling your worst ones. We fix tracking first.
“Our ads show up but competitors are always above us”
Ad rank isn’t just about bid — it’s Quality Score × bid. Poor ad relevance and slow landing pages lower your Quality Score and raise your cost. We fix both.
“We tried Google Ads before and it didn’t work”
It usually wasn’t the platform — it was the structure. Wrong campaign type, wrong match types, no landing page alignment, no bid strategy logic. These are fixable.
THE FULL CAMPAIGN SYSTEM
NOTING STITCHED TOGETHER
Six pillars that run together. Every deliverable documented, every optimisation explained in plain English.
🏗️ Campaign Structure & Setup
We build your campaign from scratch with the right architecture — not a default Google Ads template that spends broadly and reports nothing useful.
- Campaign type selection (Search, PMAX, Display)
- Ad group structure by intent cluster
- Keyword match type discipline
- Location & device targeting
- Conversion action setup & tracking
🎯 Keyword Strategy & Intent Mapping
We research the exact searches your buyers use at each stage of their decision — and target only those. High volume is worthless without buyer intent.
- Buyer-intent keyword research
- Short-tail + long-tail balance
- Branded vs non-branded split
- Competitor keyword analysis
- Monthly keyword expansion
🚫 Negative Keyword Discipline
The fastest way to improve any Google Ads campaign is to block what shouldn’t be there. We audit search terms weekly and add negatives before they cost you.
- Initial negative keyword list (200+)
- Weekly search term review
- Irrelevant query exclusions
- Competitor brand filtering
- Ongoing negative list expansion
✍️ Ad Copy & Extensions
Ad copy isn’t just about clicks — it’s about attracting the right clicks and repelling the wrong ones. We write ads that pre-qualify before they reach your landing page.
- Responsive search ads (RSA) per ad group
- Headline & description A/B testing
- Sitelink, callout & structured snippets
- Call & location extensions
- Price & promotion extensions
📄 Landing Page Alignment
We review your landing page before any ad goes live. If it isn’t built to convert the specific search we’re targeting, we say so and fix it first — or we don’t launch.
- Landing page audit before launch
- Message-match review (ad → page)
- CTA placement & friction assessment
- Mobile speed check
- Form & contact flow testing
📊 Reporting — Weekly + Monthly
Every week: what’s moving. Every month: what changed, what’s working, what’s next. In plain English — not a Google Ads PDF you have to decode.
- Weekly performance summary (Whatsapp/email)
- Monthly Visibility Pack
- CPL, conversion rate & quality tracking
- Search term & wasted spend report
- Next month's priorities confirmed
FROM BREIF TO LIVE CAMPAIGN
NOTHING SKIPPED
Every campaign runs through the same five stages. No shortcuts — because shortcuts in Google Ads mean wasted budget, and your budget matters.
Free account audit + goal alignment
We audit your existing Google Ads account (or competitor research if you’re starting fresh), understand your goals, buyers, and budget logic — and identify the single biggest gap between where you are and where your ads should be performing.
Keyword plan + campaign structure approval
We present the full campaign structure — keywords, ad groups, match types, negative list, bid strategy, and landing page requirements. You approve everything before any spend begins. No money moves before the plan is signed off.
Build, tracking, and landing alignment
Campaigns built, tracking verified, conversion actions tested. We confirm the landing page is ready to receive the traffic — and if it isn’t, we fix it before a single rupee is spent. The ad never goes live until the page is ready.
Weekly search term & bid management
Every week: search term review, negative additions, bid adjustments, Quality Score improvements, ad rotation analysis. Every rupee is tracked against outcomes — not impressions or clicks.
Visibility Pack + next month confirmed
Monthly Visibility Pack: what changed, what’s working, what isn’t, and what we’re doing next. We recommend scaling budget only when the CPL data justifies it — not because it looks good for our retainer.
REAL ESTATE DEVELOPER
₹80K/MONTH LEAD QUALITY
FIXED
A real engagement. Real numbers. Documented outcome.
Spending ₹80K/month.
Getting junk leads.
A residential developer on Sarjapur Road running ₹80,000/month on Google Ads. 60–80 leads per month but less than 5% converting to site visits. Most callers outside the project’s budget range entirely.
Rebuilt the structure.
Fixed the landing page.
Rebuilt campaign from scratch — exact match + phrase match only, 140+ negative keywords, rewrote ad copy with price anchoring, built 3 project-specific landing pages with a qualifying question before the form.
WHAT GOOGLE ADS
WILL AND WON'T DO
Google Ads will capture demand that already exists — people actively searching for what you sell. It won’t create demand where none exists. If nobody is searching for your product or service, ads won’t fix that. And if your landing page isn’t ready to convert, more ad spend just means more waste.
We’ll tell you in the audit which situation you’re in — and we’ll only run ads when the conditions make sense for it to work.
We don’t run ads before the landing page is ready. Every time. No exceptions.
How budget math works in Google Ads
| Monthly Budget | Est. Clicks | Est. Enquiries |
|---|---|---|
| ₹15,000–₹25,000 | 80–140 clicks | 4–8 enquiries / month |
| ₹25,000–₹50,000 | 140–280 clicks | 8–18 enquiries / month |
| ₹50,000–₹1,00,000 | 280–550 clicks | 18–40 enquiries / month |
| ₹1,00,000+ | 550+ clicks | 40+ enquiries / month |
Estimates based on Bangalore market data. Actual results depend on industry competitiveness, landing page quality, and seasonal demand. We’ll give you a realistic projection for your specific sector in the audit.
WHAT MAKES THIS
DIFFERENT
How we compare
| What you get | Typical agency | Trivana |
|---|---|---|
| Landing page reviewed before launch | ○ | ✓ |
| Weekly search term hygiene | ○ | ✓ |
| Negative keyword list from day one | ○ | ✓ |
| Conversion tracking verified | ○ | ✓ |
| CPL-based scaling only | ○ | ✓ |
| Plain English weekly reporting | ○ | ✓ |
| Connected to your SEO strategy | ○ | ✓ |
OTHER PAID CHANNELS
WE MANAGE
Depending on your sector and buyer journey, paid search may not be the only paid channel that makes sense. We assess and manage the following as part of a performance marketing approach.
🔍 Google Search Ads
Appear at the top of Google when buyers search with active purchase intent. The highest-intent paid channel available.
🛒 Google Performance Max
AI-driven campaigns across Search, Display, YouTube, and Gmail. Best used after Search campaigns are validated and converting.
📺 YouTube & Display
Awareness and retargeting campaigns reaching buyers who’ve visited your site or fit your audience profile.
📱 Meta (FB / Instagram) Ads
Social paid for audiences that don’t search — or to reinforce brand recall for buyers already in-market from Google.
GOOGLE ADS QUESTIONS
ANSWERED STRAIGHT
See exactly where your ad budget is leaking.
Share your Google Ads account access (view-only) or just your website URL and current spend. We’ll come back within 48 hours with a clear picture of what’s working, what isn’t, and the highest-impact fixes first.