— DIGITAL MARKETING FOR D2C & E-COMMERCE · BANGALORE

More revenue.

Better ROAS.

Performance Marketing, Creative & SEO for D2C Brands · Bangalore

Bangalore’s IT-employed buyer profile is digitally active, high-income, and increasingly buying from D2C brands — but only from brands that show up in the right place with the right creative at the right moment. We build the performance marketing infrastructure that turns ad spend into predictable revenue.

✓ ROAS-focused campaign structure ✓ Performance creative that converts ✓ SEO for product discoverability ✓ Weekly optimisation

📸 INDUSTRY HERO IMAGE

🖼️

UPLOAD PRODUCT / BRAND PHOTO

Product flat lay, lifestyle shot, or brand creative · 800×560px

ROAS

Primary metric — not impressions

3×

Avg performance creative improvement

Meta+Google

Dual-channel approach

Weekly

Campaign optimisation cadence

— WHY D2C & E-COMMERCE NEEDS SPECIALIST MARKETING

D2C brands win on

creative and targeting. Both.

The D2C landscape in Bangalore and across India is increasingly crowded. Products alone don’t win — the brand that shows up most consistently with the best creative across the buyer’s digital journey wins. This requires performance marketing that’s connected to creative that’s connected to SEO.

The most common D2C mistake is running ads with creative that wasn’t made for performance — and wondering why CTR is low and ROAS is poor. We build creative for the platform and the moment, then run it with disciplined campaign structure and weekly optimisation.

📊 ROAS (Return on Ad Spend) is the only metric that matters — not impressions or clicks
🎨 Performance creative is not the same as brand creative — different goals, different rules
📍 Bangalore's tech corridor buyer profile: high-income, digitally active, brand-aware
🔄 Retargeting visitors who've seen your product but not bought is the highest-ROAS activity
📦 Product SEO — ranking for '[product category] buy online' captures zero-cost purchase intent

📸 INDUSTRY CONTEXT IMAGE

🖼️

UPLOAD PRODUCT / LIFESTYLE PHOTO

Product lifestyle shot, packaging, or brand visual · 640×420px

— THE D2C & E-COMMERCE MARKETING CHALLENGE

Why most D2C brands

burn ad budget without scaling.

These are the patterns we see in D2C campaigns we audit — from Bangalore brands to pan-India D2C launches.

“Our ROAS is below 2x and keeps declining”

Poor ROAS is almost always a creative problem, a targeting problem, or both. Brand creative used for performance ads doesn’t convert. Broad targeting burns budget on low-intent audiences.

“We’re spending on Meta but our competitor is growing faster”

Your competitor has better creative, tighter audience targeting, and a retargeting funnel. These are process advantages — not product advantages. They’re buildable.

“Our ads get clicks but the product page doesn’t convert”

A high-CTR ad sending traffic to a poorly optimised product page wastes the click. Product page CRO — image quality, reviews, price clarity, CTA — is as important as the ad.

“We tried Google Shopping but it didn’t perform”

Google Shopping requires clean product feed setup, correct bidding structure, and optimised product titles. Most D2C brands set it up and leave it — without the weekly search term hygiene that drives ROAS.

“Our creative looks great but our CTR is low”

Great-looking creative and high-CTR creative are different things. Performance creative is designed for the thumb-stop — hook frame, clear benefit, single CTA — not for a mood board.

“We don’t know which channel is actually driving sales”

Without correct attribution — UTM tagging, Meta pixel, Google Analytics 4 — you’re guessing where revenue comes from. Most D2C brands are over-crediting Meta and under-crediting SEO.

— WHAT WE DO FOR YOU

Six things we do

for D2C and e-commerce brands.

Performance marketing, creative, and SEO built as one connected system — so every channel contributes to ROAS and product discoverability.

📢 Meta Ads — Performance Campaigns

Campaign structure built for ROAS — not reach. Audience targeting, creative testing, and retargeting funnels that turn browsers into buyers.

🛒 Google Shopping & Search

Capture buyers searching to purchase — the highest-intent traffic available for e-commerce. Clean feed, correct bidding, weekly search term hygiene.

🎨 Performance Creative

Ad creative designed for CTR and conversion — not brand aesthetics. Every asset built with a clear hook, benefit, and CTA for the placement it’s running in.

🔍 Product & Category SEO

Rank organically for the searches buyers make when they’re ready to purchase — ‘[product] buy online’, ‘[category] brand India’. Zero cost per click, compounding over time.

📄 Landing Page & Product Page CRO

Ads drive traffic — your product page closes the sale. We audit and improve the elements that most affect conversion: images, reviews, price clarity, urgency, and CTA.

📊 Attribution & Reporting

Monthly Visibility Pack tracking ROAS by channel, cost per acquisition, creative performance, and organic revenue contribution — so you know exactly what’s working.

— REAL RESULT

D2C skincare brand.

ROAS from 1.4× to 3.8×.

A Bangalore-based D2C skincare brand. Real campaign. Documented ROAS outcome.

The Situation

Spending ₹1.2L/month. ROAS at 1.4×.

A D2C skincare brand based in Bangalore — established 2 years, quality products, growing organic word-of-mouth. Running Meta ads with brand creative, spending ₹1,20,000/month. ROAS at 1.4× — not sustainable for scaling. No Google Shopping. No retargeting funnel.

What We Found

Brand creative used for performance ads — lifestyle photos with no hook, no benefit text, no CTA in the creative

Single prospecting campaign with broad targeting — no audience segmentation, no lookalike from purchasers

No retargeting setup — buyers who added to cart but didn’t purchase never saw another ad

Product page missing reviews, had slow mobile load time, and no urgency mechanism

What We Did & The Outcome

Rebuilt creative. Fixed funnel. ROAS followed.

Built performance creative set (12 variants across 3 concepts). Segmented audiences: cold prospecting, warm visitors, cart abandoners, past purchasers. Added Google Shopping with clean product feed. Fixed product page CRO — added reviews, urgency badge, mobile speed fix.

3.8×

ROAS — up from 1.4×

−34%

Cost per acquisition

Ad creative variants produced

Google

Shopping added — contributing 28% of revenue

📸 RESULT SCREENSHOT

🖼️

UPLOAD ROAS / CAMPAIGN SCREENSHOT

Meta Ads Manager or Google Ads performance · 580×200px

— WHY TRIVANA FOR D2C & E-COMMERCE

We understand how

D2C buyers discover and convert.

Performance creative is a separate discipline

We design ad creative with CTR and ROAS as the objective — not brand recognition. Hook frame, benefit statement, and CTA are engineered for the scroll — not the mood board.

ROAS over reach — always

We optimise toward revenue-per-rupee-spent, not impressions or follower counts. Every campaign decision is anchored to ROAS targets agreed upfront.

Retargeting is the highest-ROAS activity in D2C

Warm audiences — cart abandoners, product page visitors, past purchasers — convert at 3–5× the rate of cold audiences. We build retargeting funnels before scaling cold spend.

Google Shopping and Meta complement each other

Meta creates demand; Google captures it. Buyers who see your Meta ad will Google your brand. Having both channels connected produces significantly better total ROAS than either alone.

Attribution before scaling

We verify that tracking is working correctly before recommending budget increases. Scaling on bad attribution data produces budget waste — not growth.

What every engagement includes

Meta prospecting + retargeting funnel structure	✓
Performance creative set (12 variants minimum)	✓
Google Shopping campaign setup	✓
Product page CRO audit and fixes	✓
Attribution verification (UTM, pixel, GA4)	✓
Weekly ROAS and creative performance review	✓
Monthly Visibility Pack — revenue by channel	✓

— FREQUENTLY ASKED

D2C marketing

questions answered.

What ROAS should we be targeting for our D2C brand?

Target ROAS depends on your product margin. As a general rule, if your gross margin is 60%, a ROAS of 2.5–3× gives you room for profit after ad spend, COGS, and fulfilment. We calculate your target ROAS based on your actual margin structure before setting campaign targets.

How much should a D2C brand spend on Meta ads?

Start with ₹30,000–₹60,000/month to generate enough purchase data to optimise within 4–6 weeks. Scaling before you have 50+ purchases in your data set is premature — the algorithm can’t learn from too little data. We’ll advise on the right starting budget for your product category.

Should we run Meta or Google first?

Start with Meta for D2C — it allows you to reach audiences who don’t know they want your product yet. Add Google Shopping once you have purchase data and a validated ROAS. The combination is significantly more effective than either alone.

Why is our creative CTR low?

Almost always the hook frame — the first 2 seconds of a video or the headline on a static ad. If the hook doesn’t stop the scroll, nothing else matters. We audit creative for hook strength, benefit clarity, and CTA visibility before any other optimisation.

How do we stop creative fatigue?

Creative fatigue happens when your audience has seen the same ad too many times. We build a monthly creative refresh cycle — new variants of top performers and new concept tests — to maintain CTR above benchmark. We track frequency and flag fatigue before it impacts ROAS.

Is SEO worth investing in for D2C?

Yes — product and category SEO produces revenue at zero cost per click once rankings are established. ‘Best [product category] in India’ and ‘[brand name]’ searches produce high-intent buyers. We treat organic as a long-term ROAS multiplier alongside paid channels.

Can you manage our Shopify store for CRO?

We audit and advise on Shopify product page CRO — images, reviews, description structure, urgency mechanisms, and mobile checkout flow. Implementation can be handled by your team or ours depending on scope.

Do you work with D2C brands outside Bangalore?

Yes — D2C marketing is fully remote. We work with D2C brands across Bangalore and across India. Shipping logistics, tax structure, and market context may differ but the marketing fundamentals are consistent.

— FREE AUDIT

Better ROAS. Starting with your creative and campaign structure.

Share your current ad spend, ROAS, and product category. We’ll audit your campaign structure, creative, and attribution — and tell you exactly where ROAS is leaking.

✓Full campaign and creative audit — no charge

✓ROAS improvement projection for your category

✓Competitor ad analysis included

✓48-hour response · no obligation

📞 81234 81124

✉ admin@trivanadigital.com

📍 Sarjapur Road, Bangalore

Get My Free D2C Marketing Audit

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TRIVANA DIGITAL

PRECISION WITH PERFORMANCE

Clarity before spend. Proof before scale.

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📞 81234 81124
✉ admin@trivanadigital.com
📍 Sarjapur Road, Bangalore
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