More site visits.
Fewer junk leads.
The Bangalore real estate market is competitive at every price point. Buyers research 4+ projects before visiting a single site. We build the digital infrastructure that puts your project in front of the right buyer at the right moment — and converts that moment into a genuine site visit.
✓ Project-specific landing pages ✓ Price-qualified lead targeting ✓ Site visit conversion focus ✓ Local SEO per project location
50+
₹80K
−38%
18%
Real estate buyers don't
visit sites on impulse.
The average Bangalore property buyer visits 4.7 websites, saves 12+ projects, and takes 3–6 months from first search to first site visit. Your digital presence is active throughout that entire journey — or it isn’t.
The challenge isn’t generating leads. It’s generating leads from buyers who match your project’s price point, timeline, and location preference — then converting those enquiries into actual site visits before your competitor does.
- 🏗️ Sarjapur Road has 50+ active residential projects competing for the same buyer searches
- 📱 68% of Bangalore property searches start on mobile — your page must convert on mobile
- 🎯 Price-qualified leads require price context in the ad, not just in the brochure
- 📍 Hyperlocal SEO — 'flats near Sarjapur Road' outperforms 'flats in Bangalore'
- ⚡ Site visit windows are 48–72 hours after a buyer submits an enquiry
Why most real estate
digital campaigns underperform.
These are the patterns we see in almost every real estate campaign we audit across Bangalore and Sarjapur Road.
“We get 80 leads a month but only 3 visit the site”
Volume without quality drains budget. Most leads come from broad keywords targeting buyers outside the project’s price band. The fix is targeting, not spend.
“Our competitors always rank above us on Google Ads”
Ad rank is Quality Score × bid. Irrelevant ad copy, poor landing page experience, and low CTR suppress Quality Score — meaning you pay more per click than better-structured competitors.
“Our website doesn’t convert visitors into enquiries”
Real estate websites built to showcase projects fail when they don’t guide the visitor toward one action: book a site visit. No price anchoring, no urgency, no clear CTA.
“We pay for leads but they’re all wrong budget”
Misaligned targeting — broad keywords attract buyers outside your price range. The ad promised one thing, the landing page delivered another, the buyer called confused.
“Our housing portal listings outperform our own website”
Portals have SEO authority built over years — but they also show your buyer 15 competing projects. Your own landing page shows one. The fix is organic investment and direct campaign traffic.
“Our social media looks good but nobody enquires from it”
Social for real estate builds brand recall, not impulse decisions. Enquiries come from Google search intent. Social nurtures the buyer who already knows the project.
Six things we do
for real estate developers.
Every service connected — keyword intelligence from SEO feeds ad strategy, ads inform landing pages, landing page data shapes content. Nothing siloed.
🔍 Local SEO — Project Visibility
Rank for the searches buyers make when actively comparing projects — hyperlocal, intent-specific, tied to your project location.
- Project location keyword mapping ('2BHK near Sarjapur Road')
- On-page SEO for all project pages
- Google Business Profile for developer
- Location-intent content — area guides and FAQs
- Organic ranking for 'project near [location]' queries
📢 Google Ads — Site Visit Campaigns
Capture buyers the moment they search for a matching project. Price-anchored ads, qualifying questions, and project-specific landing pages that filter intent before the call.
- Project-specific campaign structure
- Price-anchored ad copy in all headlines
- Negative keywords — budget mismatch filter (140+)
- Qualifying landing page with price band visible
- Click-to-call and WhatsApp ad integration
🖥️ Landing Pages — Per Project
One landing page per project — not your homepage. Built to pre-qualify the buyer, showcase compelling project details, and drive one action: book a site visit.
- Project renders, specs, and location map
- Price band prominently visible above fold
- Social proof — units sold, builder credibility
- Single CTA — site visit booking or WhatsApp
- Mobile-first, fast-loading build
📱 Social Media — Brand & Retargeting
Social for real estate is for brand recall and retargeting — not direct enquiries. We build the content system that keeps your project top of mind through the buyer’s 3–6 month decision.
- Project launch and progress update content
- Lifestyle and location content pillars
- Meta pixel setup for site retargeting
- Lookalike audience for new buyer reach
- Monthly content calendar
🎨 Creative — Renders & Ad Assets
Property creative communicates location, price range, and lifestyle in under two seconds. We produce ad-ready assets that work across all placements.
- Ad creatives from project renders
- Video walkthrough editing (from your footage)
- Story and Reel formats
- Campaign kit — launch, festive, offer
- WhatsApp broadcast creatives
📊 Reporting — Lead Quality Focus
Monthly Visibility Pack tracking cost-per-qualified-lead and site visit conversion — not just form fills. We report on what matters to your sales team.
- Cost per lead vs cost per qualified lead
- Site visit conversion rate tracking
- Search term quality analysis
- Competitor ad monitoring — Sarjapur corridor
- Next month budget and priority recommendation
Sarjapur Road developer.
Site visits doubled.
A residential developer running 3 projects on Sarjapur Road. Real numbers. Documented outcome.
₹80K/month. Less than 5% site visit rate.
A residential developer on Sarjapur Road — 3 active projects, ₹80,000/month on Google Ads, 60–80 leads per month. Less than 5% converting to site visits. Most callers outside the project’s budget range. No project-specific landing pages.
Rebuilt. Qualified. Converted.
Rebuilt with 3 project-specific ad groups, exact and phrase match only, 140+ negative keywords, price anchoring in all headlines, 3 project landing pages with price range visible and qualifying question before form submit.
📸 RESULT SCREENSHOT
🖼️
UPLOAD CAMPAIGN RESULTS
Google Ads before/after performance · 580×200px
We understand how
property buyers decide.
What every engagement includes
| Project-specific campaign structure | ✓ |
| Price-qualified keyword targeting | ✓ |
| Landing pages (one per project) | ✓ |
| Conversion tracking — site visits not just enquiries | ✓ |
| Google Business Profile per developer | ✓ |
| Monthly Visibility Pack — lead quality analysis | ✓ |
| Competitor ad monitoring — Sarjapur corridor | ✓ |
Real estate marketing
questions answered.
More site visits. Fewer wasted leads.
Share your project details and current marketing setup. We’ll come back within 48 hours with a clear picture of where your lead quality is leaking — and the highest-impact fixes first.